2M Electrical Representatives
Electrical Manufacturer's Rep · Data Centers
Founded in 2012, 2M is one of the country's leading electrical manufacturer's representative firms — representing Legrand's full portfolio and working on 40%+ of all US data center deployments for names like Microsoft, Amazon, Tesla, SpaceX, and Meta. They grew from $2M to $50M+ in annual sales by going straight to the engineers instead of running the usual sales playbook.
What Heyelab does
Heyelab builds and runs EMMA — 2M's AI operations platform for plan takeoffs, quoting, BOM generation, project intake, and CRM. It turns fourteen years of hard-won electrical distribution expertise into software that reads a set of plans, pulls the material list, and drafts the quote before a competitor has finished their first walkthrough.